
Strategic Planned Giving: Why Online Will Planners Fail Nonprofits
Digital will platforms are expensive, slow, and aimed at the wrong donors. High-net-worth households use attorneys; faith-based institutions dominate bequests without these tools. The math is brutal: decades of fees to net very little, while boards celebrate gross and skip the P&L. In the rooms that matter, peers are polite—and quietly laughing. If you want six-figure legacies (average $50K–$90K, with 70% realized within five years of death), fund disciplined, relationship-based cultivation, advisor outreach, and a real moves-management program. Stop signaling convenience over competence. Choose effective over easy—and earn legacies this decade, not the next.