
The $117 Million Mirage: Why Most Legacy Gift Lists Are Illusions
A nonprofit celebrated 1,270 bequest commitments worth $117 million. Reality check: filtering for actual prospects yielded 55 names. Calling those 55? They reached five people—none remembered making any commitment. The culprit: organizations spending $8,000-$20,000 annually on digital tools, expecting software to cultivate donor relationships. When results disappoint, staff move on, leaving nonprofits with the cleanup. The lesson: five genuine legacy phone calls will always outperform 1,270 fictional commitments. You can’t build relationships with shiny website objects.